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city rejects Home Depot and the other retail stores, in other words ifthe zoning is.rejected, ". it wiU be <br />sending the wrong signal to retail business and showing that North Olmsted no longer wants to be a <br />major retailing center, and the new stores wiU go elsewhere, taking their jobs and tax dollars with <br />them". Mr. Skoulis asked where is it written that North Olmsted ever wanted to be, ever asked to be, <br />ever had a plan to be,, a major retailing center. No one ever asked the residents, no admiuistration ever <br />pass a resolution or created a plan to make North Olmsted a regional shopping center; this is only the <br />developers doing. If anyone had asked the citizens, if the citizens had had any input into the way they <br />wanted to develop North Olmsted, they would have turned everything down. They had talked to a lot of <br />people in the last few months since the last planning commission meeting on this issue. They have not <br />found a single person, either a resident or a businessman, who wanted this rezoning.; no one is-in favor <br />of tlus rezoning, nobody wants it, to his knowledge, except the developer. Why does the developer <br />want tlus rezoniug. The real message, if tlus laud is rezoned, that would go out, would be that a <br />precedent would be set and property owners everywhere, along Brookpark Road and throughout the <br />city, would have a right to ask for a similar rezoning, and how could they be refused. If this developer is <br />granted this request, in spite of the fact that he has already had a rezoning, and has been given more <br />than a reasonable use of his land, and in spite of the fact that we have a Master Plan that says this land <br />should not be rezoned again, unless you want to build multiple dwelling units. If the land is rezoned that <br />would mean to the developer that this is open season. They would be down here in droves trying to get <br />rezoning on their property, developers would be coming in and buying property and trying to get it <br />rezoned and how could they be turned down, if this one is allowed. There would be no part of the city <br />that would be safe from developing, because a precedent would have been sent. Mr. Gil Platikin, Senior <br />Vice President of Grubb and Ellis, made the statement that when Strongsville's South Park Mall opens, <br />there wiU be a tremendous impact on several shopping centers including Great Northern, since it is a <br />state-of-the-art facility (South Park Mall). Mr. Skoulis quoted an article from the Sun Herald, Thursday, <br />October' 31, 1996 which quoted Mark Bressler, the manager of Great Northern Mall, it said: <br />"According to Bressler, a difference in the number of shoppers at his mall since the opening of South <br />Park has not been noticed" so well, in fact, that he made the statement that "by Christmas time, every <br />store in the mall will be filled including 12 remodeled or totally new stores". They have not even been <br />affected. They (the developers) are saying once South Park Mall opens and the competition that they <br />are going to have from South Park Mall, Westgate Shopping Center, and other areas, that this area, <br />Great Northern Mall and all the others are going to go down the tubes. That is a myth, it did not <br />happen, they are doing fine. Mr. Platikin also said North Olmsted answer should be to bring in more <br />"big boxes" and players and other retailers would follow and the existing vacancies would be filled. <br />Apparently, Mr. Platikin has no idea of what a Home Depot is and how they operate. I3is group has <br />done much research, on many things, but particularly on Home Depot. There are no Home Depots in <br />Ohio, so no one here knows what it is, including the planning commission. During the research, they got <br />the names ofpeople on both the east and west coast that have been fighting "big box" stores, Wal Mart <br />on one end of the country and Home Depot on the other. They have learned a lot about "big box" stores <br />and Home Depot from these two people. In particular, Ben Casanareo, who is the president of Diablo <br />Timber Company in Napa, California. Mr. Skoulis got his name through Mr. Normau, and called him, <br />and the neart morning he received an inch thick packet from Ben Casanareo, a history of Home Depot, <br />how they operate and what they do to their competitors. They call Home Depot Wal Mart with a <br />hammer. They call them-predators. Why? Because they dehberately try to put their competitors out of <br />business. That is why they are so successfiil.lVlr. Casanareo gave Mr. Skoulis permission to quote him. <br />Home Depot has a ground "0" concept, that is, any competitor within a two mile radius will be out of <br />business in a year. They deliberately put their competitors out of business by underselling them, even ii <br />they have to sell below cost, whatever it takes, they wiU do it. They have-a national campaign that states <br />we wiU beat anybody's price by 5%. That means anybody can go to another store and even get a phony <br />14