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A. Three Westfield signs are proposed: sign 1 on the south elevation which is 8 feet tall, 203 square feet, sign 2 on the east elevation atop the roof at 8' 10" tall, 247 square feet and sign 3 on the north elevation atop the roof at 8' 10" tall, 247 square feet. A variance for a third wall sign is needed for the east elevation (sign 2) as it does not front Great Northern Blvd. All three Westfield signs require height and total square footage variances. Signs 2 and 3 require variances as codes do not permit rooftop signs. Board members felt the east elevation fronted Great Northern Blvd and Ms. Wenger explained that Sears parcel negates the east elevation having frontage. Mrs. Sergi questioned if the south elevation identified an entrance and questioned why the signs were above the roofline. Mr. Vlaeminck said sign 1 did not include an entrance and signs 2 and 3 identify entrances and mall ownership which is needed to improve patronage. The height variances needed are created by the height of the "W" in each sign. Ms. Rudolph questioned how the rooftop signs would be anchored and Mr. Vlaeminck said the signs would be mounted using a steel framing system to ensure they are secure. Retail A has signs 4, 5 and 6. Variances for two additional wall signs are needed for sign 5 on the south elevation and sign 6 on the east elevation. Sign 4 is 16 feet high and 416 square feet which requires a height and total square footage variances. Sign 5 is 1' 10" high and 18 square feet which identifies a service provided and requires no variance. Sign 6, located on the east elevation within the proposed Westfield entrance, is 7'9" inches high and 98 square feet which requires a height variance. Retail A being an anchor store requires a wall sign on the east and south elevation. Retail B will be located on the southeast corner of the new addition and requires a variance for an additional wall sign which is located on the east elevation. A possible Retail C is on the north side of the building just west of Dick's behind Smokey Bones and does not require variances. 1494 square feet is allowed for total sign face for building and a 3827 square foot variance is needed as there will be a total of 5321 square feet of signage on the building. A 1596 square foot variance is required for sign face area per lot along Country Club Blvd is needed as 1616 square feet is allowed and 3212 square feet is shown. Ms. Rudolph aslced if sign 4 was a standard size for Retail A or did they offer smaller sizes and Mr. Vlaeminck said it was what the tenant requested due to the setback and visibility needed along Country Club and Great Northern Blvd. Some of Retail A's other locations have more wall signs which are both larger and smaller. Mrs. Diver questioned if the building's footprint or height would be increased or remain the same. Mr. Vlaeminck said the existing building footprint and height would remain the same so existing setbacks would not be altered. Ms. Rudolph and Mrs. Sergi questioned Retail A's sign 6location on the east elevation of the new entry as it would not be a direct entrance into their store. Mr. Vlaeminck said sign 6 was placed in its location at the request of the PDC and identifies that you can access their store through the new mall entrance. He noted other anchor stores in the mall have more signage than Retail A was requesting and the location of the sign would be a part of their leasing agreement. Mr. Vlaeminck reviewed variances granted for Dillard's, Dick's, Smokey Bones, Red Lobster, Jared's Jewelers, Wild Mango, Archivers and possibly H&M were due to the mall's large setbaclcs, historical uniqueness and multiple owners throughout the site. Mr. Slagter reviewed that Westfield Great Northern is a unique property as it is a regional shopping center. It is located within the general business district and the question is whether the variances being requested meet the spirit and intent of the zoning code. Section 1139 of the city 2