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? <br />{k <br />agrees that it may reasonablyicrease said retail price of Full Service 'ucts in years three (3) <br />and six (6) of this Agreement as to stay within market pricing standards. <br />7. Clevetand Coke shall also piace Pre-Mix Fountain units and/or Merchandising <br />Coolers in concession stands and the like throughout the facilities and properties. Rather than <br />receiving a commission, The City shall pay a fixed price (to be adjusted from time to time in <br />accordance with Cleveland Coke's pricing standards) for tanks for Pre-Mix or any CanBottle <br />products, and sha11 than retain all proceeds from the sale of such products. The City agrees to <br />purchase Coca-Cola trademark cups and CO Z directly from Coca-Cola in situations needed. <br />8. This Agreement shail be for a term of ten (IO) years beginning <br />G , 1999. <br />9. Cleveland Coke has the Right of First Refusal to match or better any offer on any <br />renewal upon expiration of this Agreement and any other agreements The City may enter into for <br />soft drink related pouring rights in any new facilities. <br />10. If any of the advertising rights granted to Cleveland Coke herein intentionally and <br />materially are restricted or limited or not complied with during the Term, and such restriction, <br />limitation, or non-compIiance continues thirty (30) days after The City receives from Cleveland <br />Coke notice with respect thereto, then unless, in any of such instances such discontinuation, <br />restriction, limitation or non-compliance occurs in connection with the remodeling of any of the <br />facilities, Cleveland Coke, three (3) business days after The City receives fram C1eveland Coke <br />additional notice, may elect, at its option, but not as its sole remedy, to: <br />(a) Terniinate this Agreement, and the parties shall be released from any and <br />a11 liabilities otherwise thereafter accruing hereunder; or <br />(b) Adjust in good faith The City fee structure for the then remaining portion <br />of the Term, as hereinbelow provided and The City shall in accordance <br />with law, pay to Cleveland Coke a pro rate refund on any unearned portion <br />of the up-front funding. <br />For the purpose of this calculation, one-tenth (1/10) of the up-front funding <br />shall be deemed earned for each fuil year of performance and compliance <br />under this Agreement to reflect the diminution vf the value of the rights for <br />that Agreement granted hereunder to Cleveland Coke; <br />provided, however, that so Iong as The City shall cantinue to exercise in good faith eff'orts to cure <br />the foregoing discontinuation, restriction, Iimitation, or non-compliance, Cleveland Coke may not <br />pursue either of the foregoing, or any other available, remedies. <br />11. In the event that Cleveland Coke etects to exercise its right to such Adjustment <br />and refund ("Adjustment"), The City may, at its option, within ten (10) days follawing receipt of <br />any Adjustment, notify Cleveland Coke of its disagreement with the amount of the Adjustment. Tf <br />the parties cannat, after good faith negotiations, resolve the matter, then Cleveland Coke may <br />exercise the right of ternunation described in paragraph 10 (a) above. <br />?.,. <br />. <br />?_.. <br />?'