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Public Hearing Minutes 9/15/98 <br />ro. nothing about the unconstitutional permitting process or the vague definitions and <br />indefinite standards throughout the sign code. He asked if there is a determination as to <br />what sign area this would apply to. <br />Law Director Gareau answered that the ordinance reads: "Each such business unit or <br />occupant shall have its individual store identification on the permanent pylon or ground <br />identification sign included as part of the maximum sign face area it is permitted under this <br />chapter." For example, if a business has 10 square feet on the pylon sign, that would be <br />deducted from the square footage of their wall sign. <br />Mr. O'Grady said he was under the impression that this ordinance is not in reaction to any <br />lawsuit--that is was a totally separate initiative. Mr. Gareau said he had given that some <br />thought because of Mr. Graham's comments at the previous public hearing. The <br />legislation was introduced on April 7. The lawsuit was filed on April 7 and not received <br />by the city until sometime after this ordinance was introduced. He does not believe this <br />legislation is best characterized as a response to the lawsuit. <br />Roy Garland, 4576 Camellia, asked if his understanding is correct that in order to place <br />any verbiage on a pylon sign or ground sign, the fascia sign has to be reduced. Mrs. <br />Saringer said that was correct. He said that would mean that businesses that are at <br />maximum on their fascia signs would be prohibited from placing their names on the pylon <br />or ground sign. Mr. Gareau noted that might be a situation in which the business could <br />apply for a variance. Law Director Gareau said businesses would have to choose where <br />they want to use up their allotted square footage for signage. Obviously, a variance could <br />be granted if the business could prove a hardship. However, if a business has a very large <br />sign, such as the U. S. Wallcovering sign which is probably the largest sign in the city, is it <br />really a concern if they are not able to put their name on a pylon sign. The whole purpose <br />of this is identification--to help those businesses that are set far back off of the road. <br />There isn't a problem with identification when the business is set 50 foot back and has a 3 <br />foot sign on the building. Mr. Garland said he felt most businesses place a fascia sign at <br />the maximum allowed by law. Some of the businesses at the Great Northern strip mall <br />that are undergoing renovation have found that their signs are not legal under the new <br />ordinance. So they will have to purchase new signs that adhere to the current sign code. <br />It is Mr. Garland's interpretation that the sign ordinance is overly restrictive. The Law <br />Director noted the public hearing was not for the purpose of discussing the sign ordinance <br />or the lawsuit. Mr. Gareau again noted that the optionable relief would be a variance <br />request. Mr. Garland did not like the idea of applying for variances or the costs associated <br />with that. Mr. Gareau said Mr. Garland has presented a problem and he was curious to <br />hear his suggestions for the resolution of the problem. Mr. Garland said he would like to <br />sit down with a committee to discuss the total ordinance. He believes the city is making <br />things more restrictive and the Chamber is trying to come up with things that are less <br />restrictive to the business community. Mr. Garland thinks it is best to leave the fascia <br />signs alone and allow the pylon sign and ground sign to stand on its own merit. Mr. <br />Limpert attempted to clarify that Mr. Garland would like to see that the square footage on <br />"~ the pylon or ground sign did not count toward the fascia sign. He said one of the <br />2 <br />.,..., .LL... , .. ,,. ,.,..,~ ...r ... -..., ,.., . <br />. x . <br />