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2.1 COMPONENTS OF A STOREFRONT <br />A well -designed and activated storefront enlivens the walking environment and makes it more <br />comfortable for pedestrians. Pedestrians are therefore more engaged and encouraged to window <br />shop and visit multiple locations within a single trip. The components of a well -designed storefront <br />are listed below and shown in the diagram at the bottom of the page. <br />STOREFRONT COMPONENTS <br />(A) Signage/Sign Band: Storefront <br />signage should be clear, readable, and <br />distinguishable from the street level, <br />providing visual interest to draw in <br />potential shoppers. <br />(B) Overhead weather protection: <br />Awnings, overhangs, and arcades are <br />encouraged —and should clearly define <br />building entries, coordinate with the <br />architectural style of the building, and <br />increase comfort to pedestrians, store - <br />goers, and transit users. <br />(C) Storefront windows: Storefronts should <br />include large front facing windows <br />to allow for the display of goods and <br />services to pedestrians. <br />(D) Storefront Door: Doors on storefronts <br />should be mostly transparent and be <br />oriented to front on the sidewalk to <br />further engage the street. <br />DRAFT NORTH OLMSTED MALL AREA MIXED USE DESIGN MANUAL 9 <br />