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. <br /> <br />The proposal was presented by Ms. Ziegler, sign contractor wlio explained that front sign identified the <br />name of the business, but the signs `Balloons", "Party Shop" with a balloon logo on the side identified <br />that the store sold items other than cards since the name does not indicate that. She believed that it was <br />necessary to have this extra exposure since they would not be on the tenant sign. Ms. Krieger stated that <br />approving this would not be consistent with the board's policy of trying to elimiuate advertising verbiage <br />on signs. Mr. Papandreas asked if they could eliminate these signs for the board of zoning appeals' <br />hearing and come back to the architectural review board next month after they had discussed this with the <br />owners. Mr. Zergott clarified that the board merely recommends to the board of zoning appeals, they <br />cannot actually deny the signs. Ms. Ziegler agreed to withdraw the additional signage. <br />3) Circuit City, Water Tower Square Shopping Center, 27250 Lorain Road. <br />Wall Signs. <br />Mr. Marino, sign contractor for the entire chain of stores, presented the plans and explained that in <br />deference to the codes they had eliminated all the tag lines that are normally on their buildings. There will <br />be two signs over the entrance that will have 42 to 36 inch high channel letters in neon to conform to the <br />sign criteria. Mr. Yager agreed that, since Circuit City is the prime tenant, the sign must be larger and he <br />noted that this is quite far from the road. The customer pick up sign on front is under the canopy and uot <br />really visible from the street, but he does have a problem with the additional signs in the rear. Mr. Marino <br />believed that these were necessary to direct customers to the correct entrance for car stereo installation. <br />4) Sports Mart, Water Tower Square Shopping Center, 27260 Lorain Road. <br />Wall Sign <br />? <br />Mr. Papandreas advised that Sportmart had reduced the sign from what had been originally submitted to <br />them. Ms. Ziegler advised that the sign will consist of channel letters in red with a logo depicting various <br />sports equipment. Mr. Yager believed that the logo served no purpose and questioned if the 4 foot line <br />crossing the "T" was really necessary. Ms. Ziegler believed that they need exposure from Lorain Road <br />since the building is set so far offLorain Road and the larger letters and logo are important to the client in <br />order to conduct his business. She would like to present the logo to the board of zoning appeals. It was <br />again noted the architectural review board only recommends to the board of zoning appeals. The <br />members prefer that the logo be eliininated and it was explained that several logos have been eliminated <br />previously. Mr. Yager believed that the glass front on the building was effective, but questioned the need <br />for the red accent band shown on the color rendering. Mr. Fiala, the architect for the project, stated that <br />they had also discussed using a buff color for an accent. Mr. Yager would prefer the buff color and still <br />believed that the logo should be eluninated and again questioned the necessity of have the long line <br />crossing the "T". <br />5) Media Play, Water Tower Square Shopping Center, 27270 Lorain Road. <br />Wall Signs. <br />Mr. Parrague, representing Media Play, presented a color rendering of the building and signs. He believed <br />that a logo was necessary to identify a business especially since this store is not well known in this area. <br />The blue logo represents today's arts and replaces the muse of the past. He believed this added interest <br />and sculpture to the architecture. He would be williug to give up the four small signs advertising <br />`?nusic", "books", "movies" and "soflware" but, because 50% of their customers come from outside of <br />2