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4 <br />? <br />the community, the main sign and logo are necessary to identify the business easily. Mr. Yager believed <br />that the "Media Play" sigu could be seen from an airplane and noted that there was a residents area <br />behind tlus shopping center. Mr. Parrague disagreed stating that because of the location and the traffic, if <br />the sign were smaller, it would be difficult to identify the store from I.orain Road and stated that the <br />triangular logo would be needed to be visible. He explained that the art work in the framed shadow boxes <br />was done by an in-house artist and changed frequently to advertise various new items. He clarified that <br />these boxes were actually built into the building. In response to Mr. Yager's question, Mr. Fiala stated <br />that they had not seen the logo iu color. Mr. Yager believed that this logo would not be recognized here, <br />and it would be up to their advertising to explain what they sell. He doubted that people would laiow <br />what the various items were supposed to represent on the logo aud thought that a bright blue logo was <br />totally out of character with the building. Mr. Zergott believed that the 6 foot high letters would advise <br />of the location aud the logo would not be necessary. Mr. Parrague noted that the McDouald's logo <br />would be recoguizable even without a sign, and this one will be eventually. The members agreed that they <br />would uot disagree with the 6 foot letters, but they would recommend disapproval of the logo. Mr. Yager <br />stated that if the board of zoning appeals did decide to approve the logo, he would strongly suggest that <br />the triangle uot be bright blue but that it be the same color as the building. Mr. Panague disagreed and <br />believed that since tlus is their corporate image, it is important to their building. <br />Motions ou the above discussiou: <br />1) Water Tower Square. <br />B. Zergott moved to approve the Water Tower Square Shopping Ceuter, 27240-27270 Loraiu Road, <br />development sigu as submitted with the suggestion that the inaroon material be recessed to be more <br />consisteut with the rest of the building, secouded by S. Krieger, and uuanimously approved. <br />2) Factory Card Outlet. ., <br />B. Zergott moved to accept the front wall sign for Factory Card Outlet, Water Tower Square Shopping <br />Center, 27240 Lorain, with the conditiou that the signage on the side be eliminated, seconded by M. <br />Yager, and unanimously approved. <br />3) Circuit City. <br />B. Zergott moved to approve the signs for Circuit City, 27250 Lorain Road, as submitted including the <br />signs in the rear, seconded by S. Krieger, and unanimously approved. <br />4) Sportmart <br />B. Zergott moved to approve the Sportinart sign with the stipulation that the logo block be omitted, <br />secouded by M. Yager, and unanimously approved. <br />5) B. Zergott moved to accept Media Play, 27270 Lorain Road, front wall sign, but ask that the board of <br />zoning appeals take a serious look at the 6 foot lugh letters. The shadow boxes with the art work are <br />accepted as submitted. It is noted that the developers have agreed to eliminate the advertising graplucs <br />that were shown. This board prefers that the blue logo be eliininated, but if it must remain, we <br />recommend that the bright blue color be changed and the size of the letters be reduced. The motion was <br />seconded by S. Krieger and unavimously approved. <br />Lumberjacks, 5160 Plaza South, Great Northern Shopping Center. <br />Wall Sign. (added to agenda). <br />3