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There is the legislative suggestion that Mr. Maloney presented that is very worthwhile but he thinks the <br />Councilman is trying to address another point. Mr. Konold said we all know that Council is not going <br />to do anything to hurt this City. We need the tax money, we need the business and they know this. <br />Mr. Maloney said he would make the recommendation as presented and if they want they can present it <br />to Council and let them take it under advisement. Mr. Kremzar asked if they should answer Mr. <br />Nashar back saying that they will take a closer look at all cases coming before them. Mr. O'Malley <br />replied that might be appropriate. He said they are not obliged to respond to him but they can. They <br />could make their legislative suggestion separate and apart from any response to this memo. It could be <br />two separate communications so it is not viewed that the board's response to his concern is to point out <br />some legislative idea that would solve the problem. Mr. Kremzar asked if Mr. Rymarczyk had any <br />comments. Mr. Rymarczyk said on a new development the owner himself, many times, does not know <br />who the tenants are going to be or how many business units they are going to have within a <br />development. It could become a factor. Mr. Kremzar asked if developers know how much they are <br />allowed. Mr. Rymarczyk said basically, yes. Mr. Kremzar said then he knows what he can allow for <br />each tenant. Mr. Rymarczyk said right now he uses up his 1,000 square feet of signage and he has <br />another tenant coming in. Mr. Kremzar said then he has to reduce someone else's sign. Mr. <br />Rymarczyk said he doesn't know how he would reduce it. Mr. Kremzar said he should be able to <br />allocate it for each section. Mr. Rymarczyk said right but therefore, they still have the right to come <br />before this Board to try to get a variance. He said he doesn't know what we are gaining by doing an <br />ordinance on it. Mr. O'Malley said he believes in Westlake they built it into the Planning Coinmission <br />process and have the sign plan as part of the development plan. What we have right now is the <br />landlord says to any tenant, God bless you, good luck to you, go and see the Board of Zoning Appeals, <br />the sky's the limit, and you have my full endorsement. The way Westlake does it, it puts more of a <br />burden on the landlord to move the planning commission to modify the total sign package for the strip <br />mall or shopping center. Now all of a sudden the landlord has some work to do and he says to the <br />tenant you're going to have to live with the square footage that you are allotted because I don't feel like <br />going back to Planning Commission for every tenant that comes along. Now of course the landlord <br />will go to bat for an important tenant and try to get the modification. He said he doesn't know whether <br />or not that provision of the code then precludes a tenant from petitioning the Board of Zoning Appeals <br />separately but if that right still existed, the Board of Zoning Appeals could certainly inquire of an <br />applicant did the landlord put on a sign package to the Planning Commission, has that been modified, <br />and if it has not, the Board could take that into consideration. Mrs. Sergi said doesn't that affect new <br />development more so than established businesses. Mr. O'Malley replied yes. Mrs. Sergi said let's take <br />the Dollar Tree. Someone moves in next door to the Dollar Tree and signage is a problem. We don't <br />want too many signs but this memo from Councilman Nashar basically says, say no, your business <br />can't have any signs. Technically, can the landlord say, well Babies R Us you have to get your signs <br />down so the guy over there can have a sign. Are we in a catch ZZ? Mr. O'Malley said it depends on <br />the circumstance of each case that is presented to the board as to whether or not there is a hardship and <br />there are some circumstances where the board is forced to grant a variance under a circumstance like <br />that. Mrs. Sergi said we would lose the business. Mr. O'Malley said or the application of the law is <br />such that their allowed to have a sign the size of a postage stamp, then there is obviously a hardship. <br />Mr. Rymarczyk said there are shops 500 feet back from the road and a person can't see the sign from <br />the road. Mr. O'Malley said as the board has seen, an applicant will routinely ask for twice what they <br />are permitted by code and are quickly willing to take a lot less than what they came in asking for. Mr. <br />Konold referred to the Promenade and said those owners know the code, they know what they are <br />allowed to do going in. Mr. O'Malley said he thinks what Mrs. Sergi is suggesting is if we try to <br />impose that now, can we take it and impose it at Great Northern which is already up and running, as <br />opposed to Westlake which had the system in place, the uniformity, through the planning process from <br />day one. He said his hunch would be that we wouldn't be able to apply a code section like this <br />retroactively. Mrs. Sergi said to go with Mr. Maloney's comments, if we wanted to have Planning <br />6