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(3) `Business sign" means a sign which is primarily intended to advertise the <br />name of the business establishment, the good or commodities sold and/or <br />brand names thereof, or services rendered on the lot or premises which the <br />sign is located and which may, subject to the provisions this chapter, <br />contain non - commercial messages. The terms "advertising" and "brand <br />names" distinguish business signs from identification signs. <br />(4) "Development sign" means a sign directing attention to the promotion, <br />development or construction of a building or subdivision on the parcel of <br />land on which the sign is located. <br />(5) "Directional sign" means a sign indicating the direction to which attention <br />is called either on the lot on which the sign is located or which directs <br />attention to another location. <br />(6) "Identification sign" means a sign which is primarily intended to indicate <br />the name, owner, manager and/or address of an existing building or <br />business and which may, subject to the provision of this chapter, contain <br />noncommercial messages. <br />(7) "Informational sign" means a sign which is primarily intended to give <br />general information to the public concerning the location of places for <br />lodging, vehicle service, time, weather, historic sites, areas of natural scenic <br />beauty or outdoor recreation facilities and similar information and which <br />may, subject to the provision of this chapter, contain noncommercial <br />messages. <br />(8) `Nameplate" means a sign indicating the name, address or profession of the <br />person or persons occupying the lot or part of a building. <br />(9) "Real estate sign" means a sign directing attention to the promotion, <br />development, construction, rental, sale or lease of property on which it is <br />located. <br />(10) "Temporary sign" means a sign of any type to announce special events or <br />sales, to announce the sale, lease or rental of property and designed to be <br />used for a period of time up to sixty days, but not to include a bulletin <br />board. <br />(11) "Changeable copy sign" means a sign or any portion thereof where the <br />message or graphics is not permanently affixed to the structure, fiaming or <br />background and may be periodically replaced or covered over, manually or <br />by electronic mechanical devices. <br />(12) "Mural sign" means a sign painted or applied to an exterior wall of a <br />buildings and used for primary business identification purposes and does <br />not contain any other advertising of products or services. <br />(13) "Pennant sign" means any lightweight plastic, fabric, or other material, <br />whether or not containing a message of any kind, suspended from a rope, <br />wire, or string usually in a series, designed to move in the wind. <br />(14) "Lighter -than -Air sign" means a sign that is either expanded to its full <br />dimensions, or supported by gasses contained within the sign, or sign parts, <br />at pressure greater than atmospheric pressure. <br />