07/25/2000 Minutes - Laserfiche WebLink

Home Browse Search

things like that, the numbers are going to be virtually on top of each other. To the extent that there is a difference one way or the other, it is 1% or 2% of the cost of the building. Depending on the two products, it could be high or low. Again, we are proposing this and I think arguing vehemently in favor of it because we think it is the right material to use. As representatives of the owners of the mall, as representatives in partners in a since with Dillard's and with trying to enhance Great Northern mall. We are trying to give it a competitive edge in the market place. It is a very competitive market place in the case of Cleveland, because we know that Dillard's is closing at Parma Town mall and we have seen what has happened at Severance. We have in fact taken measures at a couple of our other centers Randall Park and Richxnond Town square spending 10's of millions of dollars to keep those centers competitive in the market place. These are the types of things we need to do to stay competitive in a very, very difficult retail market place. We sincerely believe that what we are proposing is the right thing for this building. It isn't cost, it is experience, it isn't stubbornness, and it isn't an unwillingness to be flexible. We have tried to be responsive to the concerns on the height of the brick bay, some brick treatments at the entrances, around screening areas and so forth. We sincerely believe this is the right look for the mall. The right addition and the right look for Dillard's to project. As a parting thought, the references to Beachwood is really not so much in terms of Beachwood as a community but Beachwood place as a shopping center. Clearly, a dominant fashion shopping center in this market place and a center that speaks volumes I think in terms of image. Both physically and iri terms of its merchandising in the shopping experience when they go there. Mr. Tallon: I think you would agree that it is totally different taste though. East Side verses West Side though totally. Mr. Barker: I agree with that but I think taste is taste in terms of the elegance of a building and in terms of image. Mr. Tallon: Not necessarily. Mr. Barker: With all do respect these guys know a lot more about their customer and a lot more about retailing and merchandising then you or l do. I will be the first to admit that. They know what is appealing and do extensive market research on these things. Mr. Tallon: Again as you said because there is no difference in the cost and because we are going to achieve the same look, why is there a hesitance to go with masonry then. Mr. Barker: I can ask you the same thing, why is there a hesitance to let thein build the building they build. Mr. Tallon: Because of what I just said, the whole shopping center is masonry so this ties it in, it makes it a masonry building. It makes it look as if it is part of the community that is all. Mr. Barker: I think to get an early example the issue of all your shoes are brown and all of mine are black, one is not better then the other. Mr. Tallon: This is not going to be one shoe is black and one shoe is brown. It has its identity brick has always been labeled the quality material, all right. Mr. Barker: By whom? Mr. Tallon: By everybody and anybody. It makes it look more, it makes it look richer in most peoples opinion. Mr. Barker: That is in your opinion, I don't know about most people, I am not sure that is a fair characterization. Mr. Tallon: All right in my opinion all right. V67hat I'm saying is because of the existing structures that this will tie it in very well, everybody will be happy. It will be the same colors, the same look everything is the same the E.F.I.S. will be around the entranceways, and it will be on the coping on the roof. That is where the detail is, that is where you need the E.F.I.S. Mr. Barker: That has a different look, the E.F.I.S. is proposed for the look. Mr. Tallon: When you are looking at a massive wall like that, you are looking at a finished product. You are looking at a blank wall, the brick actually gives it a little better look because the texture breaks it up a little bit. This is just a real blank look. Mr. Barker: There again with all do respect those are subjective opinions, they look different and personally, I'm a big fan of this. We use this extensively at the centers we are renovating today, 12