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Absolutely! I think any architect would tell you there are examples of masonry where someone <br />has messed up. Just because it is, a different product that is not automatically a reason to say it <br />does not work. We are trying to be very conscientious and blending between the glass and the <br />other materials that really should architecturally work very well indeed. I think, it is fair to state <br />that if the assertion is that it simply will not work, then we respectfully disagree. Mr. Tallon: That <br />is fine. Mr. Asseff: What material is J.C. Penney's and Sears's facade made-up of. NIr. Rinker: <br />Everything in the mall right now is masonry. Mr. Rinker: The reason I cited Beachwood is that <br />Beachwood was all masonry until Dillard's and Sacs redid their buildings and they chose to use <br />the E.F.I.S material. They chose that! These two national chains are very self-conscious about <br />the image they project. I would challenge anyone to say that Beachwood has not accomplished a <br />very strong positive image. They want to attract people here, what we envision with this building <br />is that it will be a magnet it will not repel as the material is not designed to work that way. Mr. <br />Tallon: That is fine! As I said before, what I would like to see on this is brick from the existing <br />mall to Dillard's. Dillard's brick may be a different color and according to your rendering it is, but <br />at the same elevation all the way down to the doors and on both sides so that we have a <br />continuous look. I want masonry around the frame, you have that and I still do not understand <br />why you cannot use masonry on the whole building. There is no reason for it, what you show us <br />there is nothing, but a plain wall. There is no architectural statement it is a plain wall. You could <br />take different color masonry and get the same affect, probably even a little bit better. What <br />statement is there to a plain wall? Tell me! Mr. Rinker: You are saying it is a plain wall, and we <br />have to accept that as a conclusion. Mr. Tallon: What does it took like to you? Mr. Rinker: This <br />is a drawing, the material and the textured surface presents. Mr. Tallan: That is what is going to <br />appear after it is done because, of the massiveness of the wall. Mr. Rinker: We really hoped not <br />to argue the point. I think we have to accept at some stage that we are going to have differences <br />in taste. We will just go round, and round on that issue and we do not want to do that. What we <br />are saying is that for 20 years Dillard's has used this, this is part of their national image. Tliey <br />have people that apply it, people whom maintain it and overall it is a package deal that over the <br />years have been refined and it works for them. So when you say why do it, that is because they <br />say this is our imaDe that we project. Mr. Tallon: That is fine if that is what they want but, what I <br />am saying is that in this situation the better idea as far as I am concerned is for the continuation of <br />masonry throughout the building. That is all I am saying in this instance only, I am not saying <br />anywhere in Louisiana or anywhere else I am not saying that. All that I am saying is here in North <br />Olmsted at Great Northern mall, I believe that the masonry would be a much better product for <br />this area and for this project, that is all I'm saying. Mr. Spalding: I would agree with Mr. Ta11on it <br />just makes since to me to have a consistency and I think that certainly you could achieve that with <br />different color masonry. I do not know why you cannot; it does not make any since why you <br />could not. Mr. Rinker: I guess the question response is why, what makes the masonry a <br />requirement in your view. Mr. Spalding: It is the consistency all around the mall that is all. That is <br />what we have now and that is what we want. Mr. Tallon: It gives uniformity to the mall, yet at <br />the same time you will stand out because of the different colors, the different size and location. <br />Your architectural statements are your entrances. That is what your architectural statements are. <br />Mr. Rinker: It is the whole thing. Mr. Tallon: I think, it is very nice, I agree with that. I am not <br />disagreeing with the project or anything else. I am just saying I think my opinion is. The <br />consistency of this area will be better served with a masonry building throughout its entirety. <br />With different colors like you have proposed just different color masonry, which will achieve the <br />5