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Halleen KIA to do is to diminish their ability to sell these vehicles and compete with the other car dealers that are situated along Lorain. They are being put at a great disadvantage and it is preventing them from best displaying the product. Mr. Farrell informed the board they have eliminated some of the lights. Mr. Koeth asked which lights were eliminated. Mr. Farrell replied the light in the corner on Lorain had three lights originally but is now at two. And that is the same for the D light poles, they have two luminaries on them. The impracticality of reducing these poles to 10' in height is again causing the same kind of problem because that does not properly illuminate the product that Halleen KIA is trying to draw attention to. Mr. Farrell went on to explain that on Lorain Rd. there are utility poles that have these lights and right now there are 4lights that are 1000 watts. They are directed across the lot. It is his opinion that those lights are more intrusive to the neighbors on Dewey than the lights they are proposing because their lights will be hidden. He knows there has been concern about light bombs, or glare, but the residents on Dewey are not going to have that. Mr. Farrell said that although residents will see the source of the light, the lights are hidden up into the fixture and they won't get that same glare you get from a lot of the commercial and retails industries that are presently in North Olmsted, includina the lights that are presently up there. Mr. Farrell said he knows this property because he has lived in the community for 20 years and as far as he can tell, this property has always been an eyesore and he believes the modifications they are proposing in the plans make it a much more aesthetically pleasing property. When they get the landscaping in as proposed, he believes it will be a very nice view for the residents of Dewey. He is not disputing the fact they will be able to see light posts and there will be light coming from the posts. He also indicated his clients have cutoffs on the lights so that half an hour after business is completed, those lights will be turned off. Additionally, they do not work on Sunday evenings. Mr. Asseff asked for confirmation that the lights would not be used on Sundays. Mr. Farrell indicated they will be off, and he added that on Friday and Saturday, the lights are off after 6:00 p.m. Mr. Asseff said they would be off then during the summer because there would be no need for them. Mr. Asseff said he agreed with Mr. Farrell on the point that a high pressure sodium light has poor color rendering qualities and can see putting a metal halide light at the Lorain Road part of the property, but he does agree with Mr. Koeth and Mr. Spalding that there are too many lights. Mr. Farrell said he would like to have Mr. Parsons address the commission because he is better versed in this field. Mr. James Parsons, of 1669 Byron Drive in Mayfield Heights, came forward. He indicated he is currently a representative for 43-45 lighting companies that do both interior and exterior lighting. He indicated Mr. Asseff is correct in discussing inetal halide. It is specifically designed with the white light, it provides better see-ability, and has a great color rending index. Any car dealership along Lorain or elsewhere would use the new metal halide lamps. The high pressure sodiums are very poor color rendering. He said they are the yellowish lights you see along major highways. They have great lamp life but have poor see-ability in terms of determining colors under the light. Mr. Parsons said with regard to the front row lighting, it is much like a jewelry store counter; it is where the first impression is formed. They want people to be drawn to the area. Typically when you look at a design for a car dealership you look at your surrounding areas and determine the competitive nature of the particular dealership. Up and down Lorain there are quite a _ number of car dealerships, there is a lot of contributing liaht from other sources, the street lights, which are high pressure sodium, and other lighting throughout the area. Therefore, this is a more competitive area than if you were out in Bainbridge for example, where there are few commercial installations along the road. Along Lorain you have much inore competition. It is an attention- getter. It's a marketing tool and that is what dealerships use. The National Automotive Dealers Association (NADA) recommends that the foot candle levels for properly merchandising cars on the front line be somewhere around 100-110 foot candles on average. That is generally what they try to target if they are in competitive areas. From the layout presented with the triple-headed designed poles along that front line, he believes the foot candle levels are somewhere in the 80's to 100 area. Mr. Koeth said the figure is around 109, 102. Mr. Parsons said they are right on target with what 3